Daniel Villanueva-Plasencia

Daniel collaborates with clients across a diverse range of industries, with a particular focus on matters where there is an intersection between intellectual property and technology. Daniel's expertise extends to assisting technology companies in cross-border transactions, where he engages in drafting and negotiating commercial agreements - including licenses for the use of software and other innovative technologies. Additionally, Daniel provides guidance to software developers, hardware manufacturers, video game creators, social networks, e-commerce platforms, and internet companies worldwide. His advisory services cover a broad spectrum, including regulatory restrictions, intellectual property, data privacy and security. Daniel provides advice on global data privacy, data protection, cybersecurity, digital media, and other legal and regulatory issues. Daniel has experience in all aspects of data privacy and protection planning and implementation; licensing and transfer of technology, including trademarks, patents, copyrights and trade secrets; franchising and confidentiality; and handles domain name disputes and other infringements in Mexico and internationally. He also has a vast experience in rights of publicity, talent representation, media, and entertainment issues, such as online broadcasting, rights negotiation, negotiations with partnerships and content licensing. Daniel has assisted companies of all sizes—ranging from Fortune 500 to small businesses—in responding to cybersecurity incidents, including ransomware attacks, fund transfer fraud, data breaches, and business email compromise matters. Daniel takes an end-to-end approach to cybersecurity and data protection, covering threat intelligence, proactive risk management measures, immediate crisis response, and subsequent investigations and litigation.

• Advised numerous internationally recognized companies on the implementation of e-commerce stores in Mexico.
• Advised prestigious companies in Mexico and abroad during the pre-production, production, distribution and development of films and television. This included negotiations related to image rights and local permits.
• Advised several prestigious companies in Mexico and abroad regarding personal data protection issues. This involved implementing privacy programs, managing data transfer, and processing, and addressing security breaches.
• Represented numerous prestigious companies in Mexico and abroad, overseeing the coordination of their entire intellectual property portfolios both domestically and internationally. 
• Contributed to the development of complex strategies in matters where intellectual property and information technology intersect, serving various clients in Mexico and abroad.
• Advised prestigious companies in Mexico and abroad on the utilization of artificial intelligence.

• Recognized as "Up and Coming" in Telecoms, Media, Technology, Chambers Latin America 2025
• Recognized as a "Next Generation Partner" in Telecoms, Media, and Technology, Legal 500, 2024
• Recognized as "Up and Coming" in Telecoms, Media, Technology, Chambers Mexico, 2024
• Selected as Co-Chair of the Mexican Chapter, International Association of Privacy Professionals (IAPP), 2023
• Selected as a "Rising Star" in TMT, Legal 500 Latin America, 2022-2023
• Selected as a "Legal Influencer" in TMT: Central and South America, Q1 & Q2, Lexology Influencers, 2022

• IAPP Mexico Co-Chair, 2022-2024