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Loke-Khoon Tan

Loke-Khoon Tan

Biography

Loke-Khoon Tan is a senior partner of the award-winning IP & Technology Group in Hong Kong and China at Baker McKenzie. He is currently on the Global Firm’s Steering Committee for the Consumer Goods & Retail (including Luxury and Fashion) Industry Practice and leads the Industry Practice in the AP region. He led the IP & Technology Group as Practice Group leader from 2005 to 2020. He is also the author of various IP publications including the trilogy of “Pirates in the Middle Kingdom: the Art of Trademark War" books.

Loke-Khoon supports the Firm's Global Diversity & Inclusion Committee, focusing on LGBT+ in Asia. As an integral part of the Firm's Corporate Social Responsibility Program, the Committee has broad oversight for the strategic development and implementation of the Firm's diversity and inclusion activities. Loke-Khoon was recently recognised as one of the Top 100 Gamechangers by LGBT Great (2024). He was also awarded the prestigious Stonewall "Changemaker of the Year" (2022) title for his work in the LGBT+ field. He was appointed Business Leader at the "Red Dot for Pink Dot" in 2023/2024. He was featured in the South China Morning Post for his LGBT+ work. His LinkedIn posting on his gay marriage attracted more than 50K views. He is a widely sought-after speaker on LGBT+ in the Asia-Pacific region.

Practice Focus

Loke-Khoon's practice focuses specially on intellectual property law in the People’s Republic of China, with particular emphasis on the structuring of intellectual property rights and anti-counterfeiting planning in the area of trademarks, design patents, copyright, trade names, computer software, passing-off, unfair competition, designs, labelling laws, food, drug and health regulations, consumer, media and advertising laws. With the new economy, his practice also encompasses domain names, Internet, social media, media, entertainment, AI and technology laws. He also has extensive experience representing major brands and leading corporations in various industries, including luxury and fashion, retail, consumer goods, cosmetics, pharmaceuticals, media and entertainment, alcohol and liquor, food and beverage, etc.

Professional Honors

  • Hall of Fame (China International Trademarks Rankings) – World Intellectual Property Review (2024)
  • Top 100 Gamechangers – LGBT Great (2024)
  • Asia IP Expert – Asia IP (2022-2024)
  • Eminent Practitioner (Intellectual Property - International Firms, China/Hong Kong) – Chambers Greater China Region (2022-2024)
  • Hall of Fame (Intellectual Property, Hong Kong) – Legal 500 Asia Pacific (2021-2024)
  • Leading Lawyer (Intellectual Property - International Firms, China/Hong Kong) – Chambers Global (2006-2008, 2015-2024)
  • Leading Lawyer (Intellectual Property - International Firms, China/Hong Kong) – Chambers Asia Pacific (2009-2021)
  • Leading Individual (Intellectual Property, Hong Kong) – Legal 500 Asia Pacific (2007-2020)
  • Litigation Star (Hong Kong) – Benchmark Litigation Asia Pacific (2021-2022)
  • WIPR Leader (Hong Kong) – World IP Review (2020-2023)
  • Leading Individual (Hong Kong) – World Trademark Review 1000 (2013-2024)
  • Highly Recommended (Enforcement & Litigation, China and SARS: Hong Kong) – World Trademark Review 1000 (2020-2021)
  • Commended External Counsel of the Year (Hong Kong) – Asian-MENA Counsel's In-house Community Counsels of the Year Awards (2018, 2020)
  • Leading Lawyer (Trademarks, Hong Kong) – Who's Who Legal (2012-2016, 2020)
  • Trademark Star (Trade Mark Strategy & Counselling, Hong Kong) – Managing Intellectual Property: IP Star (2014-2017, 2019-2021)
  • Elite Lawyer, The A List (China Practice, Foreign Firms) – China Business Law Journal (2019-2020)

Professional Associations and Memberships

  • Panel of the AALCO Hong Kong Regional Arbitration Centre – Arbitrator
  • The University of Hong Kong – Adjunct Professor of Law
  • Hong Kong International Arbitration Centre – Member, Domain Name Dispute Resolution Panel
  • Hong Kong Institute of Trade Mark Practitioners – Member
  • Internet Committee of the International Trademark Association – Member
  • Hong Kong Intellectual Property Society – Member
  • International Chamber of Commerce – Member
  • MARQUES (The Association of European Trademark Proprietors) – Past Chairman, China Team
  • Asian Patent Attorneys Association (APPA) – Member
  • International Trademark Association (INTA) – Member
  • Asian Domain Name Dispute Resolution Centre (ADNDRC) – Member
  • WIPO Arbitration and Mediation Centre Panel – Member
  • CIETAC Domain Name Dispute Resolution Center – Member
  • Singapore Law Review – Board of Advisors
  • Hong Kong Group of the Asian Patent Attorney’s Association – Copyright Committee
  • INTA – Copyright Committee, Legislation & Regulation Committee (East Asia & Pacific Subcommittee)
  • IP Asia – Editorial Committee
  • Intellectual Property Committee, American Chamber of Commerce in Hong Kong – Past Chairman

Admissions

  • Hong Kong (1995)
  • England & Wales (non-practising)~United Kingdom (1994)
  • Singapore (1988)

Education

  • Kellogg Graduate School of Management, Northwestern University (Executive MBA) (2000)
  • National University of Singapore (LL.B.) (1987)
  • Sophia University (Japan Airlines Scholarship Program) (1986)

Languages

  • Cantonese
  • English
  • Hokkien
  • Mandarin

Co-author, "Copyright protection for AI-generated works: A landmark Chinese court ruling," Asia IP, 29 February 2024

Co-author, "Tackling influencer and live stream marketing in China," World Trademark Review, 4 October 2023

Co-editor and contributing author, "Global Legal Guide for Luxury & Fashion Companies," Thomson Reuters, First edition: 2016/2017, Second edition: 2023/2024

Co-author, "China: Notable Proposed Amendments to the PRC Trademark Law in 2023," Asia IP, 23 February 2023

Co-author, "China: Metaverse, NFT and intellectual property issues," Baker McKenzie InsightPlus, 20 October 2022

Co-author, "Legal issues around KOL marketing in Hong Kong and mainland China," Asia IP, 31 May 2022

Co-author, "What do the New Trademark Examination Guidelines in China Mean for Brand Protection?" China Law and Practice, 4 March 2022