On 26 July 2024, the trading in NIP Group's American depositary shares (“ADSs”) commenced on Nasdaq Global Market in New York. The price in the offering was USD 9.00 per ADS, corresponding to a total market value of the company of approximately USD 505 million. 

NIP Group Inc. is a leading esports organization with the most expansive global footprint by virtue of its operations across Asia, Europe and South America. NIP Group was founded based on a passion for esports and belief that esports can create the same types of historical and legendary experiences and memories as traditional sports have for the past century. NIP Group operates two esports brands: Ninjas in Pyjamas and eStar Gaming.

Baker McKenzie acted as legal advisor to NIP Group as to Swedish law with a transaction team consisting of Joakim Falkner, Stefan Balazs, Per Blom, Sophie Gidlund, Mats Rooth and Camilla Franklin in Stockholm as well as Adam Farlow in London.
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