Baker McKenzie Labour and Employment video chat series for Canadian employers

Welcome to In Focus, Baker McKenzie's video chat series for organizations operating in Canada. In each on-demand episode, our lawyers provide insights and quick, practical tips on today's most pressing issues and legal developments. Many of these videos complement our written legal updates shared on the Canadian Labour and Employment Law blog on trending topics.

 

Navigating AI's Impact on Advertising, Marketing and Intellectual Property (November 20, 2024)

As Artificial Intelligence (AI) continues to shape advertising and marketing, it intersects with key areas of law-competition, consumer protection, privacy, and intellectual property (IP). In Canada, these are governed by competition and copyright legislation, and industry codes. Global regulations, including EU and Colorado AI legislation, further frame how businesses should approach AI usage.

In this episode of In Focus, Baker McKenzie's Adam Aft, co-lead of our North America Technology Transactions team, joins Sarah Mavula and Mike Rubinger to discuss the practical and legal considerations of AI in advertising, marketing and IP. Topics include:

  • The benefits and risks of AI-powered content creation
  • Balancing truth in advertising
  • IP ownership considerations
  • Potential legal pitfalls, from misleading representation, AI hallucinations, registration of AI-created IP and risk pertaining to AI prompts and related outputs

This conversation provides essential insights for legal, regulatory, compliance, and technology professionals looking to stay ahead in AI's evolving landscape.

Speakers: Adam AftSarah MavulaMike Rubinger


Ultimate beneficial ownership - Transparency rules in Canada, the UK and EU (July 26, 2024)

Registers of ultimate beneficial ownerships (UBO) are gaining momentum globally, with over 100 countries committed to implementing reforms to UBO regulations.

UBO disclosure and reporting requirements are important for businesses to be familiar with. For employers, understanding their own ownership structure and the transparency rules can mitigate compliance risks and also demonstrate commitment to ethical business conduct.

In this In Focus video tailored for General Counsel, Corporate Counsel, Compliance and Regulatory Counsel, our Transactional and International Commercial lawyers discuss the latest developments in UBO transparency rules in Canada, the UK and the EU and provide practical guidance on what you can do to ensure compliance in this rapidly evolving area.

Speakers: Bonnie Tsui, Jonathan Yeo, Jing Xu


Quebec's Bill 96 Part 2: Employment and Commercial Contracting Requirements (March 21, 2024)

Quebec's Bill 96 significantly expanded existing French language requirements under Quebec's Charter of the French language, including new translation requirements for a wide range of employment documents. Similarly, the treatment of commercial standard form contracts (or contracts of adhesion) must now be translated into French first, even if the parties agree to proceed in a language other than French, such as English.

This video is tailored to employment counsel, HR, and advertising and marketing professionals, as well as business professionals seeking to expand their business and workforce in Quebec.

In Part 2 of our series on Bill 96, our Canadian Employment & Compensation and International Commercial lawyers outline obligations for organizations doing business in Quebec, and employers operating in Quebec (including federally-regulated employers), along with enforcement measures and trends since the implementation.

Speakers: Jeremy HannSarah Mavula, Juliette Mestre

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