Alysha C. Preston

Alysha takes a pragmatic approach in advising clients in transactions involving the acquisition, development (including joint development), commercialization, protection, licensing, sharing, exploitation and sale of intellectual property and technology assets. She represents clients on structuring, drafting and negotiating complex license agreements, R&D agreements, collaboration agreements, supply, manufacturing and distribution agreements, and other agreements involving intellectual property and technology and commercial arrangements.

Alysha also advises on various IP issues in the context of corporate transactions (such as mergers and acquisitions, joint ventures, spin outs and corporate restructurings), as well as IP infringement matters and overall global brand and portfolio management and enforcement. She also guides clients on compliance with federal and state regulations governing gift cards, store credit, refunds, and contests and sweepstakes.

Her clients include both domestic and global companies in the personal care, food and beverage, telecommunications, media and entertainment, fashion and luxury goods, retail, financial services, health, wellness and fitness, pharmaceutical, biotech, medical device, consumer goods, publishing (including digital), oil, gas and energy, and computer hardware and software industries.

• Represented and advised Cummins Inc. on the successful USD 275 million initial public offering of the shares of common stock of Atmus Filtration Technologies Inc., Cummins' filtration business unit.
• Represented and advised a Korean energy, petroleum and chemical company in connection with a joint venture, including drafting and negotiating a technology license agreement for the development and supply of hydrogen-based energy solutions for certain Asian markets.
• Advised on and prepared complex manufacturing, supply, packaging and distribution agreements for a large US publicly-traded and global biopharmaceutical company.
• Advised a publicly-traded pharmaceutical company in connection with the negotiation of an exclusive marketing and distribution agreement for a pharmaceutical nasal spray product in Thailand.
• Negotiated a license agreement for a British artificial intelligence research laboratory company regarding the purchase of robots and license of accompanying software for AI development and systems.
• Advised and assisted an international airline with their compliance frameworks across over 30 jurisdictions, which included intellectual property protection and enforcement, anti-competition, employment and consumer protection issues.
• Advised an Italian luxury fashion house on compliance with The Screen Actors Guild – American Federation of Television and Radio Artists (SAG-AFTRA) rules relating to several advertising campaigns involving celebrities.
• Advised a multinational coffeehouse chain on US sweepstakes and contests rules and prepared Official Rules & Terms of Entry.
• Advised and assisted a publicly-traded pharmaceutical company with assessing and obtaining copyright clearance for several medical publications.
• Advise a luxury private jet charter services company on global brand and portfolio management and enforcement.

• New York Metro Rising Star, Super Lawyers, 2020-2023
• Top 40 Under 40, The National Black Lawyers, 2019-2022
• 2019 Leadership Council on Legal Diversity Pathfinder Program
• National Association of Women Lawyers Award, 2016

• International Bar Association
• New York City Bar