Baker McKenzie advised the international marketing agency 1SP Agency on its acquisition of Swiss retail and sales specialist PromoPers, a full-service agency with over 20 years of experience and a network of over 300 brand ambassadors. The takeover offers 1SP Agency the opportunity to expand its presence in the Swiss market and to leverage local expertise and synergies to meet increasing customer demand. PromoPers will continue to be managed by its co-CEOs and will work with 1SP Agency to provide tailored solutions and support international clients in Switzerland and Europe.
Baker McKenzie Switzerland advised 1SP Agency on all legal matters related to this transaction.
The team was led by M&A Partner Alexander Fischer and consisted of Alexander Blaeser (partner, M&A), Kevin Ardüser (associate, M&A), Andreas Becker (associate, Employment & Compensation), Raphael Schneuwly (associate, M&A) as well as Selina Bähler and Danijela Mrdak (trainee lawyers).
About 1SP Agency:
1SP Agency supports leading companies—particularly in the fields of consumer electronics, technology, and gaming—in promoting products and brands to increase awareness, reach, and sales. The agency’s services are complemented by in-house developments and products for augmented reality, and virtual reality. The Agency employs nearly 400 people across its subsidiaries and has offices in Hamburg, Lübeck, Stockholm, Berlin, Munich, London, Palma, Vienna, and Zurich - among others.
About promoPers:
promoPers is a leading Swiss full-service agency specializing in retail, sales, personnel, and channel marketing. The company offers a comprehensive range of services, including sales promotion, retail & visual merchandising, event management, HR outsourcing, and retail consulting. Through its expertise, long-standing customer relationships, and service portfolio, promoPers strengthens its pioneering role in digitalization and IT within the promotions industry.